Posts tagged branding & messaging
Accelerating the digital transformation of healthcare

The DCCC is a diverse global coalition united in their shared commitment to accelerate the digital transformation of healthcare in low-and middle-income countries by 2030.

Working directly with Philips and a few of the DCCC’s key stakeholders, SYB co-partnered with digital agency Nomad Cartel to develop brand identity, messaging and an online presence.

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A social enterprise on a mission to make wellbeing accessible to all

Inuka is on a mission to make wellbeing support accessible to all. SYB helped Inuka launch their wellbeing service to the world. The service provides affordable personal coaching by real people.

SYB became Inuka’s CMO on-call brand strategy, digital marketing strategy and leading the website redesign, SYB also managed several digital marketing campaigns to help bring brand awareness and visibility.

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Creating cities that work

SYB worked closely with an urban consultancy whose mission is to create cities that work. We led workshops with the management team to craft their Brand DNA.

From here, we developed templates and stories for their proposals - their main marketing vehicle. We also redesigned their website to appeal to their different audiences and really showcase their work and the people behind their work using effective storytelling principles.

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Building a solid marketing infrastructure for a fintech

A fintech startup came to us with a dated website and an offline marketing strategy. Over the course of two years we overhauled their brand and website and developed and implemented a cohesive digital marketing strategy and brand story.

We created a brand guide and marketing playbook, designed the user experience for a new product, developed key marketing materials and templates created a series of eBooks and white papers as part of a lead generation funnel. We also helped train and mentor their staff through workshops and the development of a marketing playbook.

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