Marketing partner for start-ups, scale-ups and SMB’s
I specialize in working as a Fractional CMO, or CMO On-Call as I like to call it, for B2B tech companies looking to build foundational growth strategies and a roadmap for how to execute.
If you’re looking to help your marketing team take a more strategic approach to their marketing efforts, let’s see if I can help.
Take the guesswork out of marketing
Marketing today requires a focused approach to balancing tech, data, content and experimentation. Effectively scaling your marketing efforts can seem like a crazy game of pac-man sometimes. Here’s how I can help:
Strategic marketing planning workshops with management team to align business strategy with marketing
Mentoring, hiring and building your marketing team, including outsourcing to vendors and freelancers
Support with aligning sales, marketing and product
Stakeholder management
Marketing assessments, audits and roadmaps
Building and managing marketing budgets
Creating data-driven marketing systems and processes
“Melina has proven time and again that marketing is strategic and requires careful development and ongoing adjustment. She’s taught me how to identify my target audience, and speak to them and in intelligible and clear way. Melina’s marketing incorporates her background in business and mindfulness that we were so grateful to bring in to our marketing strategy. Melina knows how to connect and convert your target clientele. And fast. She’s truly above the rest.”
Featured Work
Schedule an exploratory call
Schedule your free 30-minute consultation today. Let’s talk about where you are and brainstorm some low hanging fruit you can implement for immediate impact on your business.