Hello and welcome!

Marketing is 20% strategy and 80% execution. Getting the right strategy in place, is the key to unlocking everything. Often times, we dive straight into execution and find ourselves not understanding what direction we are going in, and getting flustered by a lack of results.

My forte lies in swiftly grasping the essence of your business — your raison d'être and what sets you apart — and collaboratively crafting the ideal strategy. This strategic blueprint serves as the cornerstone upon which we build the remaining foundational elements of your marketing endeavors: processes, systems, and teams. By aligning your objectives with a meticulously tailored strategy (processes, systems, team), we pave the way for sustained success and meaningful growth.

About Me

As an accomplished marketing executive, I specialize in constructing and expanding the essential foundations of successful marketing teams and departments, particularly catering to scale-ups and SMBs within the tech and SaaS spheres. Over the past five years alone, I've served as a Fractional CMO for over two dozen companies, honing a keen ability to harmonize business, marketing, sales, and product strategies for optimal results.

My professional journey boasts unique dimensions: from earning an MIT MBA to spearheading a dynamic sales enablement agency and consulting with PwC, each experience has enriched my strategic acumen and industry insights.

Beyond my corporate endeavors, I am passionate about empowering entrepreneurs, coaches, creative disruptors, and changemakers to navigate their marketing efforts with confidence and elevate their online presence. Leveraging my expertise as a trained coach, Reiki Master, We-Flow Steward and Trainer, and Cacao Ceremony Facilitator, I bring a holistic approach to guiding individuals towards their fullest potential.

In addition, I co-own an herb shop in the serene landscapes of Kefalonia, Greece, named Sowilo House, and curate transformative courses and retreats through Muse Frequency, empowering rising women leaders to embody grace and power.

On a personal note, my multicultural upbringing has instilled in me a profound curiosity for understanding diverse perspectives and fostering connections. Born in Madrid, Spain, to a spirited Dutch mother and a philosophically grounded Greek father, I spent my formative years in Washington, DC. Fuelled by a desire for freedom and exploration, I embarked on a journey across the globe, eventually finding my way back to Greece, where I now proudly call home.

My approach: Building bridges. Authentically.

My expertise lies in seamlessly aligning business, marketing, sales, and product strategy — a skill honed through years of dedicated practice.

My approach? Bridging the gap.

While marketing may seem daunting and overwhelming for many, it's an indispensable component in realizing your mission and purpose. Yet, traditional marketing tactics often leave a sour taste, with their pushy sales pitches and superficial language. I reject that notion of marketing entirely. Instead, I champion a conscious marketing approach centered on simplicity and authenticity.

My focus revolves around crafting a strategy deeply rooted in your essence. It begins with intentional, focused planning that leverages your strengths and embodies the core values of your business. From there, it's about translating that strategy into actionable steps that allow you to showcase your authentic self — imperfections and all. This authenticity is what resonates with your audience, fostering a sense of connection and understanding.

By embodying your true self in your marketing efforts, you not only attract but deeply engage with your audience, creating meaningful relationships that transcend mere transactions.

Are you interested in connecting?

Schedule an exploratory 20 min call with me here. Alternatively, send me a message and I’ll get back to you within 1-2 business days.