Building a solid marketing infrastructure for a fintech

A fintech startup came to us with a dated website and an offline marketing strategy. Over the course of two years we overhauled their brand and website and developed and implemented a cohesive digital marketing strategy and brand story. We created a brand guide and marketing playbook, designed the user experience for a new product, developed key marketing materials and templates created a series of eBooks and white papers as part of a lead generation funnel. We also helped train and mentor their staff through workshops and the development of a marketing playbook.