We’ve all likely heard these words above before from Darwin. And yet, how easy it is to forget when we are under pressure, moving at the speed of light towards a specific target.

While adaptability is something we can all apply to our daily lives, when it comes to marketing it’s become a critical component to getting marketing right. With how quickly things are changing — trends, technologies, consumer behavior — and also how much information overload everyone is a must.

So what does this mean practically for marketing? Below I outline five key elements that I’ve found can make all the difference in doing marketing for marketing’s sake, or being effective.

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