Marketing Support for Startups and Small Businesses
Many startups and small businesses have a fractured marketing strategy, working with lots of individual support - ad agency, designers, social media and content, but find costly and tough to unify and manage the whole ecosystem.
I specialize in working with startups looking maximize their digital marketing efforts on limited budgets.
Let’s help you create and implement a coherent marketing strategy
The typical marketing funnel can be broken down into 3 stages: 1) reaching new audiences (and understanding their needs) 2) informing and engaging them (with value-added content) and 3) driving action.
The average person needs to see a message 7 times before they take action. Threading these messages and engaging your target audience with stories and educational resources consistently across your marketing efforts will help you deliver an optimal user experience, and drive people to take action. We specialize in developing thoughtful strategies, that maximize and optimizes your existing resources.
“Melina is our first and only part-time marketeer at Inuka, a growing social enterprise startup. We are very happy with Melina who is responsible for finding the very difficult balance between being involved in all large strategic marketing decisions as well as making sure they are executed with a small team of part-timers and interns.
She is your CMO on-demand, who also makes stuff actually get done. A rare combination of skills she manages to do! She is driven, experienced, well-organized and just overall very pleasant to work with. I would recommend her for any startup in the social space and beyond who are early stage like us!”
Our services
We offer monthly packages customized to your needs.
+ Branding and Go-to-market planning
Work with us to help you with a rebrand or product launch. We have experience developing messaging and positioning, channel strategies, target persona development and all content for a successful rebrand go to market strategy.
+ Content and Social Media Strategy and Support
Our content packages are customized to your marketing and ever-evolving business needs. We pride ourselves on our flexibility and ability to work with all internal stakeholders to turn over high-quality content quickly. We can help you develop thought leadership (including blogs, whitepapers, and eBooks), website content, product sheets, and social media content.
+ Website Design & Development
The average website needs to be refreshed every 12 to 18 months. Optimize your website's leadgen funnel and content with our end to end website design and development services.
+ CMO On-Call
For fractured teams without the proper marketing leadership, we specialize in retainer packages to serve as your CMO On Call. This service includes developing holistic strategies as well as helping you build the foundational elements of your marketing efforts, such as developing templates and playbooks and coaching, training, mentoring, and your team.
Featured Work
Let’s get started. Schedule a consultation today.
Let’s talk about your business goals and brainstorm some low hanging fruit you can implement for immediate impact on your business.